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About Us

Cycling provides fun and enjoyment whilst also helping to keep us healthy. We made a decision to follow our personal passion for cycling and keeping active by turning it into a service for you, our customers. We’re therefore able to bring you our comprehensive and expert advice, knowledge of the latest trends and accessories in the world of cycling, and expert assessment of the pros and cons of specific machines. All this is channelled into helping you make the right choice when it comes to selecting the right bike, the right accessory or finding the right person to work on your bike.

Our workshop employs only specialists who can offer you a professional service. Expert, qualified mechanics get your bike going again, carry out repairs and help you with any other problems you may have. And our advice doesn’t stop on the day – we are always happy to help you out.

The shop in Dallow Street, Burton on Trent was establised about 46 years ago and started life as Mellor Cycles. It originally occupied the corner shop across the road from its current location.It quickly outgrew the small shop and when the ‘Star Inn’ public house came up for sale, the Mellor family saw its potential and snapped it up. It changed ownership in 1983 and changed its name to ‘Cycling 2000’ and quickly built a reputation as a Touring Bike Specialist.

Since then it has explored different markets whilst keeping abreast of the latest trends and fashions in cycling. We bought the shop in November 2014 and aim to build on this reputation and develop a friendly shop for the local community. We stock a wide range of Road Bikes and Mountain Bikes for both ladies and gents, there are Hybrids and Commuters in stock and even Electric Bikes available. Our selection of quality children’s bikes is the best in the area with a huge range of Frog, Earlyrider and Dawes Academy bikes always in stock.

We have introduced more than 30 new brands to the shop since we took over and aim to secure more to ensure we give you a shop with choice whilst ensuring you, our customer is at the forefront of everything we do.

Cycling 2000 specialises in bike maintenance and exceptional customer service and we aim to continue making our customers happy by doing the ordinary things extraordinarily well. Why not take advantage of our VIP Members Club? With offers and exclusive discounts off everything in store PLUS it’s FREE to join and gives you the opportunity to be the first to receive news and information about everything in store and receive invitations to launch nights and show days, we even reward you every time you shop with our VIP Loyalty Scheme. Click here to join now.

We stock bikes from Cannondale, Merida, Scott, Dawes, Claud Butler, Mongoose, GT, We The People, Frog, Blank, Social, Ruption, Python, Probike, Earlyrider and Cruzee plus many more and are an approved supplier of Mission Cycles Tricycles and Special Needs Bikes. To compliment this, we hold a huge stock of clothing, parts, accessories, shoes, helmets, tools from brands like Sealskinz, Garmin, Bell, Giro, Park Tool, Hope, and all manner of cycling necessities from a wealth of leading brands. Why not come in and have a look around, you will always be welcome…. and the kettle is always on.


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Keep upto date with all things Cycling 2000 via our Social Media.

Use our app on the go